Fashion show by Masooma Sibtain Shoaib.

Filza Akbar, Humera, Masooma Shoaib.

When it is about fashion, style and stunning apparels in Multan. No one holds a pedestal so high as Masooma Sibtain Shoaib. A pioneer in the world of designing, a celebrated entrepreneur. She has to her credit, the raging successful businesses and brands like 'TRENDS', 'SILKZ', 'ZUBIA ZAINAB', etc. This beautiful lady with an enchanting personality, is not just a success in herself but a great source of inspiration for the budding designers, stylists and businesswomen of South Punjab. Few minutes of an ordinary discussion with this amazing woman, can change your life forever. She is so motivating and encouraging that she can set your soul afire with a determination to do something sublime. She headed, 'South Punjab, women chamber of commerce and industry' as president, and paved way for many aspiring females into the world of entrepreneurship in the international market.

Like many other charitable causes, Masooma is also associated with SOS village. Being a member of 'friends of SOS village committee', it was her turn in September to host a party. Extremely thoughtful of her and her partners Humera Ejaz and Filza Akbar, they decided to entertain their guests with an extra ordinary treat of a fashion show. Because of unavailability of trained staff, they took arrangements in their own hands. They selected 'Zanzibar' as the venue to showcase their exhibits. Invited the students of Beaconhouse school (whom they had already trained as models, during another fashion show at the beginning of the year at Ladies club Multan. Here is the link of the coverage that show http://farihamunirshahtimes.blogspot.com/2012/04/fashion-show-28th-january-2012.htm ).

But still, the perfectionist that Masooma is; all the young models were made to rehearse for few days. When the D-day arrived, on September 8th, even mother Nature turned against them. It rained so profusely that the entire city was flooded. But Masooma knew no fear, she carried on her plan. All the models had their hair and make-up done by a parlour. Perfectly groomed, the young models bedazzled the cat walk. And later all the ladies present as guests at the party were also invited to grace the catwalk.

The turn over of the members was amazing, which was enough of proof, how splendid this event turned out to be. Most of the clothes were designed by Masooma's daughter Zubia Zainab, who holds the honour of being the youngest person in Pakistan to boast a brand in her name (she is only seventeen years old). And the photography was again done by her other daughter Bisma Shoaib, alongwith famous photographer of Multan, Hurraima Durrani.

There was also a prize for 'the model of the evening'. Mrs. Zeba Javed and Mrs. Anjum Sohail were the judges. According to their decision Zahra Shah Bokhari was selected for the title.

We congratulate Masooma and her partners for providing 'the city of saints', another fascinating evening, which will not be forgotten for years to come.

Sadia Yakoob, Hania Shahid, Zahra Bassat
and Masooma Shoaib.

Few of the members of committee party.

Model of the evening,
Zahra Shah Bokhari.

Fatima Shah.

Hajra Shah

Wisha Mujahid.

Wija Mujahid

Hania Shahid and Zahra Bassat.

Iqra.

The catwalk.

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