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| Zahra Shah receiving her prize for best stall by patron in chief Mrs. Farrukh Mukhtar, president WCCIM Mrs. Naseem Raheem |
Where the city of saints remains historically famous worldwide for its crafts, like clothes, embroidery, jewelery, blue pottery, etc. Its heavenly glutonomous treats, like 'Sohan halwa' are even greater sources of its fame. And not men but only women of Multan could think of bringing it all together in the form of Blue fair. Salutes to all the female entrepreneurs of Women's chamber of Commerce and Industry Multan (WCCIM), who have been organising this event tirelessly, every year. Women like Masooma Sibtain (former president) and Mrs. Naseem Raheem (recent president of WCCIM) have motivated many females to embrace entrepreneurship. And Mrs. Farrukh Mukhtar has always played her role brilliantly well as patron in chief.
'The little cake company by Zahra Shah', is one such successful business venture, inspired by WCCIM. Its success story is not as long, but is big for sure. In the year 2016, Zahra Shah's mother was elected among executive members of WCCIM and it was mandatory for them to occupy a stall in Blue fair. As Zahra Shah was already known for her baking skills, everybody at the chamber suggested her to put a stall of her baked items, specially the cupcakes. And the little lady, took the plunge. To everybody's surprise, in the three day of exhibition, the little cake company was the only stall which sold everything by the end of the day.
Zahra had everybody in her family involved at her stall. Her sisters Hajra Shah and Fatima Shah worked as her assistants in baking, as being extremely hygiene conscious, she did not trust servants or other helpers. Her little cousins, Eman Shah and Noor Shah did a marvelous job as sales girls. Her mom was there at the stall to help her. It turned out to be a great family show. Zahra Shah's father, Dr. Munir Hussain Shah is a very busy medical doctor but he also enjoyed being a part of it by giving guest appearances, during his work breaks. It was fun and business, blended together. And the little baker, Zahra Shah earned a lot more than her expectations. Not just that, she had also found her direction and a career. Which had just started at the Blue fair 2016.
Throughout 2016/ 2017 Zahra Shah operated business of 'the little cake company' from home. Managed plenty of orders every day. Also started baking classes for those, who were interested in learning the art. She continued learning baking new things by taking up some courses in Lahore. And when 'Blue fair 2017' arrived, she was among firsts to book a stall. This time, she was well prepared. She had special embelishments and ornaments to decorate her stall. Alongwith, unusual baked items like 'French Macrons', 'Boston Cream pie cake', etc., were on her list of items available at her stall. The response she received was overwhelming. 'The little cake company was an even bigger success than before.
This fact was confirmed by great admiration it received from the very distinguished, Dr. Mirza Ikhtiar Baig, who was in Multan from all the way from Karachi, as the major speaker at Blue fair. Several times in his speech, Dr, Baig quoted the little cake company as an example of a successful business venture. We are extremely grateful to the gentleman for his kind words, as he possesses a towering stature in the business community and his words truly matter. Thanks a lot again, Dr. Mirza Ikhtiar Baig.
'The little cake company' would also like to thank the president WCCIM, Mrs. Naseem Raheem, Mrs. Farrah Saqib and vice president Filza Akbar, who served baked items by 'the little cake company' to honourable guests like Dr. Ikhtiar Baig. Indeed, it was a great introduction and promotion that the company remains highly obliged for.
Best part of this story that some of you may have analysed yet, is the love and support the little baker received at home. She is a doctor's daughter but she was not forced to study Science or pursue Medicine. Her father always encouraged her to do what interests her most. If this little lady is a great success at her work, it is because of the encouragement she received at home. Her parents, specially her father trusted her capabilities and allowed her to avail the opportunities. Throughout the exhibition, people admired that, Zahra's father remained at her stall during the time, he was supposed to rest. Even being a busy doctor, he took time out to support his daughter. It is truly rare in South Punjab, where men still have reservations against women's financial independence. Dr. Munir Hussain Shah is a great example of a great, enlightened supporting father. He is working hard to establish his daughters, as others would do for their sons. Salutes to this gentleman.
'The little cake company' also treasures all its clients and remains thankful to all of them. As when this business was started, it was one of a kind but following its suit, many such businesses have emerged. It is the loyalty and love of its clients, which is keeping it ahead of everybody and taking it to next level. Thanks a lot again for all your love. We are blessed to have the best people in town, as our regular clients. God bless you all!
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| Dr. Mirza Ikhtiar Baig , the distinguished speaker at Blue fair seminar referred to the little cake company as example of successful business |
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| The beautiful display by the litttle cake company |
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| Not sweets but jewels, a treat for eyes and taste buds |
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| The little cake company's very own mentor, Masooma Sibtain with Zahra Shah at stall |
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| The chief guests, Mr.S.M.Muneer and president FWCCI, Mr. Tufail at the stall |
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| Fatima Fazal was among best of buyers at the little cake company |
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| Zahra Shah with Farah Faisal and Rabia Rahman |
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| Qaisar Khan Pitafi with his children, Hashir, Murtza and Sephora Khan Pitafi at the little cake company |
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| President WCCIM, Mrs. Naseem Raheem also visited the little cake company, with her husband Mr. Raheem |
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| Aleena Durrani alongwith her gorgeous friends, was the constant business support for Zahra Shah |
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Zahra Shah being interviewed by media
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Mona Jahanzeb and Zahra Basset at the stall
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| Farah Saqib and Khushi awarding Zahra the certificate of participation |
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| Novaira Fahad with Hajra Shah and Zahra Shah on the little cake co. stall |
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| Ayesha Siddiqa with Zahra Shah |
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Wajiha Hasnain at the stall
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| A friend with Mr. Bin Yameen at Little cake co. stall |
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| Zahra Shah with Aasma Salman and family |
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| Fizza and Sidra with Hajra and Zahra on stall |
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| Sara Nadeem with her family |
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| Famous photograher Hurraima Durrani with her mom Yasmin and Zahra Shah |
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| Mehriya Omer with children |
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| Tahira Najam at the stall |
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| Zahra Shah with Farah Khwaja |
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| Fareeha Ateeq with family at the little cake company |
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Samina Waqar with a friend at the stall
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| Zahra Shah with Tayyaba Asif and Seerat Fatima |
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| The stunning Ayesha Durrani at the little cake company |
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| Zahra Shah with Afshan Asif and her daughter |
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| Aalma Burana |
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| Notice the look at baby's face, it's Love |
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| Dr. Athar Hashmat with his daughter Anaya |
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| Dr, mom with her daughter |
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| Khadija and daughter |
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| Khawaja Roomi, Dr. Munir Hussain Shah and Aleena Durrani of TDAP |
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| More shoppers at the stall |
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Yasmin Awan at the little cake company
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| Some cuties at the stall |
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| More at the little cake company |
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| The amazing display of the little cake company at the stall at Blue fair |
 Dr. Munir Hussain Shah and Fariha Munir |
| Proud parents of Zahra Shah, inventer/owner of the little cake company |
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