Itrat Mujtaba Gillani and her Alle' Nora Multan

The stunning Itrat Mujtaba Gillani

The city of saints is full of proficient female entrepreneurs. Who ventured into the challenging world of business, during the times, when women were either restricted to households or were only honoured, in the roles of teachers or lady doctors. Itrat Mujtaba Gillani's name is on top of the list of such ladies, who defied the norms of society and stood up to make a difference. Who nurtured their children and their métier together. Today, in Multan, Itrat owns the franchise of Alle' Nora, the most established chain of beauty parlours in Pakistan. And is also a partner with Haniya Shahid in the franchise of ''Lahore Chatkhara Multan branch'', the most successful restaurant in the city. Itrat is an executive member of chamber of commerce and a well loved personality, in the social circles.

Though, this stunningly good looking and tall lady was then fit enough to become an international model but Itrat preferred to set up a Beauty parlour, Salon and Spa, exclusively for ladies. Aimed at providing beauty services to ladies only, yet it was a less trodden path in the early 1990's for a woman with a background as prestigious as Itrat had. Being the wife of renowned landlord and political personality, Mr. Mujtaba Gillani. Who happens to be the brother of Mr. Yusuf Raza Gillani, who always held a towering stature in Pakistani politics, even before he became Prime Minister of Pakistan.

Fortunately, instead of becoming obstacles, her family and husband proved to be her strength and supported her on every step. She had all the finances and liberty to pursue her ambitions. So, she started her parlour in 1994, after completion of vigorous training from famous, beauty clinics in Pakistan. In 1996, she travelled to U.S.A. Where she had to stay for some time. She utilised that period and started her studies in a school of cosmetology in Chicago. On completion, she was awarded license to practice in the U.S. She preferred to return to her country and continue her work in her native city.

Well accomplished and extremely qualified in the field of beauty, Itrat had more to discover. The demands of Pakistani customers in make up - were totally different from what she had learnt abroad. Although, her clients loved her work but her drive for something even better, made her look around for options. Personally, she was a great fan of the work of renowned beautician Annie, the owner of Alle' Nora, Pakistan. Itrat accessed her and asked for training, but Annie declined, as she only offered her guidance with the franchise of Alle' Nora. Fond of striving for better, always looking for a room to improve, Itrat did not let go of the opportunity and bagged it. This liaison started in 1998/99 and is going on as raging success, till date.

All these years, her quest for perfection didn't stop. She kept on holding special training sessions by branded skin, hair and make up companies to keep her staff updated about the latest trends. Brides who get their make up applied from Itrat are immediately identified because of the glitz, glam and elegance, as the Midas touch Itrat possesses, speaks for itself.

Her work is her passion. She wants to provide the best of everything to her clients, including the ambience of her workplace. She keeps reinventing, redecorating the set up at a constant pace. Recently, she managed to get a state of the art, brand new make over for her palatial salon. She took the help of renowned decorator of Multan, Mr. Ali Nasir to redesign it, according to the latest 'shabby chic' style. And now, Alle' Nora is not just a beauty salon but more of a piece of poetry, full of beauty and sophistication. Visitors like to take pictures and selfies in every nook and corner. Even the music played at the place is of superb quality.

So, the next time you are looking for options to visit a salon or spa, head straight to Alle' Nora. It is a real treat for aesthetics, alongwith brilliant services they provide. Keep up the good work Itrat Mujtaba. All the best for your future endeavours.

Itrat Bano

The spectacular newly renovated reception of Alle' Nora Multan

The custom designed mani pedi station

For the sake of aesthetics

A touch of elegance

Itrat

Participants and trainer of L'oreal class

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