Amaara, the genius behind the brands store, with a friend. Dressing well, carrying branded accessories, looking good, are the ultimate desires of every woman. And Multani ladies excel here, than women from any other part of Pakistan. The fact, that Hina Rabbani Khar, the undoubted brand queen of Pakistani politics, emerged from this land, is enough to boast, the kind of class Multani women like to maintain. Keeping in view the desire and demand, a young lady called Amaara, came up with idea of opening a big store, stocking clothes, accessories, designer items, bigger brands from Lahore, Karachi, Islamabad, across the border and all around the world. Amaara has named her shop, after her little daughter's nick, 'Pashu', also known as Palwasha. The opening ceremony of 'Pashu', took place on Sunday, 7th April, 2013, at 11 am in the morning. The major feature of the event was exhibition of the fashion designer Shirin Hassan's, lawn from Lahore. Which worked as magnet to draw women to this freshly opened store, as this lawn was previously, unavailable in Multani market. And it sold like hot cakes. Shirin Hassan's beautiful brand manager Sidra Sabir was there too, carefully handling the display, providing an insight about the theme and designing of the clothes. This very talented girl has also worked with Khawar Riaz , the photographer. But most of you may remember her as 'interior decorator' of ChenOne, Multan. Sidra did her masters in 'fine arts' from BZU, Multan and 'graphic designing' from NCA, Lahore. Coming back to it, one of the best characteristics of 'Pashu', is its location. It is situated on top of the CSD plaza, at the back side, in a vast hall. And there is plenty of parking space outside, in a well protected and serene surrounding. The store is well stocked with ready to wear, formal, informal, designer clothes for women of all sizes and ages. Accessories like purses, shoes, etc, will soon be available here. Amaara, the bright and beautiful owner of this store is strongly determined to provide every branded item, to the natives of the city of saints, for which they previously they had to travel, to Lahore or Karachi. This young entrepreneur is all set to steal the entire designer market of Multan. We congratulate her, at the start of this extravagant fair and wish her best of luck, in her future endeavors. |
The little girl in Blue is PASHU, the shop is named after her. With her granny and a relative. |
A happy customer, Fatima Shah. |
Mala Ahsan, at shopping spree. |
Sidra Sabir!The brand manager of Shirin Hassan's lawn, watching over it. |
Trying some outfits. |
Amaara (the owner of Pashu) with Shimaila and Zahra Shah |
Shirin Hassan lawn at exhibition. |
Catalogs of Shirin Hassan lawn. |
A closer look of the catalogs. |
The internal view of the store. |
The external view of the store. |
Comments