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| Fatima Shah with first ever Pineapple Apparel display at Ramada hotel Multan |
Fatima Shah is a very talented young girl. Who has recently graduated in 'Fashion marketing' from Pakistan institute of Fashion and design Lahore. Like her other class fellows, she took up a job in Lahore, in the relevant field, but the entrepreneurial spirit in her, could not confine her in the mundane routines of the job.
Encouraged by her father, who is also a successful businessman alongwith being a medical doctor, Fatima Shah enthusiastically ventured into the world of business with a small business, named Angeldust goodies. She joined, women's chamber of commerce and industry Multan division (WCCIMD) as member. Whereas, side by side, she was getting her designs stitched for her fashion line 'Pineapple apparel', which are specifically aimed for younger generation.
The launch/ First exhibition
While Fatima was planning launch for her brand, they were invited at one day pop-up exhibition at Ramada Multan, in which well known designers from Lahore, Karachi and Multan were participating. Fatima Shah took this opportunity to launch her creations, by being a part of this exhibition.
Encouraged by her father, who is also a successful businessman alongwith being a medical doctor, Fatima Shah enthusiastically ventured into the world of business with a small business, named Angeldust goodies. She joined, women's chamber of commerce and industry Multan division (WCCIMD) as member. Whereas, side by side, she was getting her designs stitched for her fashion line 'Pineapple apparel', which are specifically aimed for younger generation.
The launch/ First exhibition
While Fatima was planning launch for her brand, they were invited at one day pop-up exhibition at Ramada Multan, in which well known designers from Lahore, Karachi and Multan were participating. Fatima Shah took this opportunity to launch her creations, by being a part of this exhibition.
On November 13th 2019, the launch took place. Fatima did great for a first timer. She was lucky that even established designer like Zubia Zainab, enterprising ladies like Mahnaz Fareed and Saima Faisal, young girls like Sephora and Khadija Yasin, bought her pieces.
There could not be a better place than Ramada and a better chance for this launch, but among prestigious designers from Lahore, Karachi and Multan as on this event. Excellent service by Ramada, with provision of running tea, coffee, snacks and mineral water, all inclusive.
There could not be a better place than Ramada and a better chance for this launch, but among prestigious designers from Lahore, Karachi and Multan as on this event. Excellent service by Ramada, with provision of running tea, coffee, snacks and mineral water, all inclusive.
Thanks to all friends and family, like Qaisar Khan Pitafi, Saadia Yaqoob, Samreen Zeeshan, Masooma Sibtain and Qamar Khushi, Syed Muhammad Burhan Raza of Gumnaam Bashinday, it was mid-week and the timing limited, but they managed to be there to support Fatima Shah.
SECOND EXHIBITION
Encouraged by the response and with products at hand, Fatima Shah planned to hold another exhibition, the very next week, on Thursday 21st November, at their home near Multan cantt. Fatima Shah termed it a 'launch party' and it turned out to be an even bigger success. People started pouring in, right at the time of beginning of exhibition.
Renowned Blogger Rukh-e-Zainab Virk provided full coverage to the event by posting live stories at Instagram and Facebook. Fatima is truly grateful to this lovely young lady who happens to be a dentist too, for sparing time and focusing at Pineapple apparel Exhibition.
There were many visitors, mostly ladies, who admired Fatima Shah's creativity and designs. Zoha Ali and Rida Fatima modeled the clothes. Whereas, Aaseeyah Rasheed, Mahnoor Anees, Rida Abbass, Azka Rani and Anam Khichi, shopped their bags full with perfect youthful 'Pineapple Apparel' clothes.
As it was a 'launch party', there was ample supply of snacks and drinks for all. The event started in afternoon and there was not a minute till late night that the house was not filled with youngsters, there to check, try on and buy clothes from 'Pineapple apparel'. Thanks to young shoppers like Rimsha Anees, moms like Mala Ahsan and friends like Farah Khwaja who accompanied their girls to support this youthful venture.
That was not all, ladies like Meher Jawad and Attia Fatima Muzaffar, who could not visit due to commitments, ordered online and had clothes picked from the place. Exemplary grandmothers like Mrs. Aziza Naseem Pitafi, bought clothes from 'Pineapple Apparel' to gift them to grand-daughters.
SECOND EXHIBITION
Encouraged by the response and with products at hand, Fatima Shah planned to hold another exhibition, the very next week, on Thursday 21st November, at their home near Multan cantt. Fatima Shah termed it a 'launch party' and it turned out to be an even bigger success. People started pouring in, right at the time of beginning of exhibition.
Renowned Blogger Rukh-e-Zainab Virk provided full coverage to the event by posting live stories at Instagram and Facebook. Fatima is truly grateful to this lovely young lady who happens to be a dentist too, for sparing time and focusing at Pineapple apparel Exhibition.
There were many visitors, mostly ladies, who admired Fatima Shah's creativity and designs. Zoha Ali and Rida Fatima modeled the clothes. Whereas, Aaseeyah Rasheed, Mahnoor Anees, Rida Abbass, Azka Rani and Anam Khichi, shopped their bags full with perfect youthful 'Pineapple Apparel' clothes.
As it was a 'launch party', there was ample supply of snacks and drinks for all. The event started in afternoon and there was not a minute till late night that the house was not filled with youngsters, there to check, try on and buy clothes from 'Pineapple apparel'. Thanks to young shoppers like Rimsha Anees, moms like Mala Ahsan and friends like Farah Khwaja who accompanied their girls to support this youthful venture.
That was not all, ladies like Meher Jawad and Attia Fatima Muzaffar, who could not visit due to commitments, ordered online and had clothes picked from the place. Exemplary grandmothers like Mrs. Aziza Naseem Pitafi, bought clothes from 'Pineapple Apparel' to gift them to grand-daughters.
Congratulations to Fatima's father, Dr. Munir Hussain Shah who is sponsoring his daughters businesses tirelessly, without asking for returns and has a vision that his daughters must be as financially independent and stable like any well-off man in a society. He wants them to be self sufficient and to depend on themselves only. Great man indeed.
UPCOMING EXHIBITION/LAUNCH IN LAHORE
Fatima Shah is bringing her label 'Pineapple Apparel' to Lahore now. On Friday 13th December 2019, at Park-lane hotel Gulberg, Lahore. She is becoming a part of 'Ammipreneur festival', being arranged by the famous 'Scaryammi' group on facebook. Fatima Shah will be on stall number 3.
Whereas, next to her sister Zahra Shah, who is the owner of 'the little cake company' will be putting her creations on sale at stall number 4. So spread the news and be there on 13th December at Park-lane hotel, anytime between 10 am to 8 pm. Looking forward to encouraging response. Thank you all.
UPCOMING EXHIBITION/LAUNCH IN LAHORE
Fatima Shah is bringing her label 'Pineapple Apparel' to Lahore now. On Friday 13th December 2019, at Park-lane hotel Gulberg, Lahore. She is becoming a part of 'Ammipreneur festival', being arranged by the famous 'Scaryammi' group on facebook. Fatima Shah will be on stall number 3.
Whereas, next to her sister Zahra Shah, who is the owner of 'the little cake company' will be putting her creations on sale at stall number 4. So spread the news and be there on 13th December at Park-lane hotel, anytime between 10 am to 8 pm. Looking forward to encouraging response. Thank you all.
PICTURES STORY
EXHIBITION AT RAMADA HOTEL
Fatima Shah with her supportive father, Dr. Munir Hussain Shah
Fatima Shah, with the wonder woman Mahnaz Fareed
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| Hajra, Sephora Pitafi, Zahra and Sidra with the designer Fatima Shah and her creations |
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| Ace designer Zubia Zainab picking up her favorite design |
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| Khadija Yasin with her purchas, while her mom Amna searches for more |
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| Famous designers, mother daughter duo, Masooma Sibtain and Zubia Zainab |
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| Mahnaz Fareed, Saadia Yaqoob, designer Aminah Sultan and Fariha Mnir |
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| Syed Burhan Raza of Gumnaam Bashinday and Fatima Shah |
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Sephora Pitafi, Sidra, Hajra, and Samreen Zeeshan |
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| Original Ad by Ramada hotel |
EXHIBITION AT HOME
Pineapple Apparel , all set for second exhibition
Fatima Shah with the famous blogger Rukh-e-Zainab Vir
Gorgeous Mahnoor Anees is also Pineapple Apparel Customer
Pretty sisters Azka Rani and Aaseyah Rasheed both of them bought their favorites
from Pineapple apparel
Rida Abbass with Fatima Shah
Happy customers,
Farah Karim Khwaja, Hira and Anum Khichi
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Fatima Shah, her mom giving love to models Rida and Zoha, while Anam and Hira at the side. Samreen Zeeshan, Mala Ahsan and Fariha Munir  Zahra Shah, Rimsha Anees, Mahnoor Anees, Fatima Shah, Rida Abbas in selfies with Fariha Munir Shah  Running hi-tea at home |
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| Pineapple Apparel logo |
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