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| President of SPWCCI, Masooma Sibtain Shoaib, with the writer of this blog Fariha. |
The arrival of year 2012, brought an exciting news, of a fashion show, for the womenfolk of Multan. It was to take place at the 'Ladies club, Multan', in collaboration with 'SPWCCI' (South Punjab,women of chamber of commerce & industry). All those involved in organizing this event, were extremely serious & concerned about making it a success, which required great deal of effort. Lack of funds & insufficient means, were great hurdles, but excellent planning & great team work, brought out excellent results. Prominent designers, who were also members of SPWCCI, were invited to showcase their work, through this fashion show & also by holding an exhibition. This also served as a tool for fund raising for the chamber. President of the chamber, the bright & brilliant, Masooma Sibtain Shoaib, requested the designers, willing to participate, to submit an amount, which was added to chamber fund. Mahnaz Amir Sheikh, was the main factor behind bringing these two giant institutes, 'ladies club' & 'women of chamber', together. Mahnaz & ladies of her family, hosted the whole function, complete, with dinner & other arrangements at 'ladies club'.
As we all know, designers are always the life & soul of a fashion show. It was their participation that it turned out to be such a beautiful show. Masooma Sibtain Shoaib of 'Trends boutique', Mrs. Naseem Raheem, Farrah Faisal & Rabia Rahman, Humera Batool, Mrs Khushnood & Ambreen, brightened the scene by exhibiting their beautiful outfits.
When it came to models, again, due to insufficient funds, professional models could not be hired. But with my brain working along with others, we found a way out. We requested our own children & their friends to come & participate as models. Within days, an entire team of 22 decent, pretty, well groomed, young girls of ages from 9 to 19, was raised. Most of them, from 'Beaconhouse, Multan'. These young girls volunteered an entire week out of their busy study schedules for rehearsals & practices to perfect the model walk.
Then rose the question, who is going to teach these little girls how to walk on ramp & act like models. Nobody was willing to take this responsibility, so I took it on my shoulders. & later, many of the girls mentioned that they found it easier to work with me (Fariha Munir Shah :), without compromising on the quality or effort of their work.
Everybody, involved in the fashion show wanted it to be a thorough professional one. & without professional make-up & hair styling, it was impossible. & Masooma just found out the right person, who had the right skills, was able & willing to help. No other than, the owner of 'Alle' Nora' Multan, Mrs. Ittrat Bano. This lady, not only provided free make-up & hair styling for the 22 girls, but also entertained them well, by serving them snacks & coffee. & later, also graced the event by her presence. Her contribution, will always be remembered by the members of ladies club, members of SPWCCI, & girls who participated as models & I am sure, all of them would select her parlour, the day they're going to become brides in real life. Because, she did a fabulous job in make-up & hair styling for them, all for free.
Finally, the event took place & turned out to be a splendid one. Something all of us are going to remember for years to come & specially for the young girls who modelled, it was a fascinating experience, that they're going to remember all their lives.
Congratulations, to all those who participated in it & made it an enormous success.
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| The mosaic of pictures. |
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| Clothes by Masooma Sibtain Shaib of 'Trends boutique' & 'Silks'. |
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| The youngest model of them all, 9 years old Hajra. |
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| Walking pretty, Fatima Shah. |
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| The designer Farrah Faisal, with the models. |
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| Mrs. Ittrat Bano of Alle' Nora (make-up & hair style sponsor) with Fariha. |
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