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SPWCCI meeting.

Saturday, 28th April 2012, Massoma Sibtain Shoaib, the president of SPWCCI, called a meeting of all the members. The main agenda was to amass the feedback by the participants of 'Islamabad Expo' & 'Lifestyle Pakistan', in India. Which turned out to be extremely encouraging. 


The members who participated in Islamabad Expo, greatly admired the arrangements done by SMEDA & regarded the exhibition, not just a memorable experience but also, an amazing tool of increasing the circle of their market & acquiring new contacts. They mentioned, they received a 50% discount , in their lodgings at Islamabad, & also 50% off, on their travelling expenses from Multan to the city of Expo. Their return to Multan, was fully funded, only because of being the members of SPWCCI. They also shared their experience of meeting, the designer 'Maheen Kaardar' of 'Karma' & her interest in their products.


Mehwish Saleem, a distinguished member, who owns a business in 'jewellery designing', described that all the participants of the Expo, were awarded certificates. & invited to a superb feast of a formal dinner at the end.
Alina Naqvi, another honourable member, admired, the accommodation, provided by Smeda & the wonderful conduct of their representatives, specifically M'am Ayesha & Mr Sohail, & the driver Mehboob, all of them together did their best to facilitate our members. 


Razia Rehman, a member, who travelled all the way from Khanewal to attend this meeting, praised the arrangements done by Mr.Alamgir Khan, the head of Smeda & Ms. Naima Mazhar, the organizer of the event. Other members, including Samina Waqar & Rehana Kausar, who attended Islamabad Expo, also expressed the same gratitude towards  the organizers of the event.Together, they thanked Mr. Yusuf Naseem Khokar for the co-operation also.
Masooma, then further encouraged the members, to take part in all such future activities, as it not only promotes their business, but the culture of this land & polishes the identity of its' natives. She said, they're the representatives of this area, they should use themselves & their own products as models & project the best of what they have to offer. She also highlighted the fact, if unfortunately, sometimes, results are not, according to the expectations, they must not lose hearts, or give up on their dreams, but must carry on, until they succeed.


Masooma, also shared her own experience of travelling to India & participating successfully in 'lifestyle Pakistan'. It was her 1st exhibition in India, so the obstacles experienced, were unexpected but Masooma assured, all her members, now that she knows the problems, she will do her best, not to let her colleagues, who intend to participate in future, suffer from the same. Masooma's stall at the exhibition was a raging success & almost a total sell out.
Mrs. Zahra Khitran, who is former 'president' of Spwcci, related this experience, as unforgettable & extremely educative. She mentioned, they were provided, free visas for visiting India, because of being members of Spwcci.
Mrs. Cheena Gillani & Noshila Naeem expressed, how memorable & useful this business trip had been for their business. & she is planning to participate, next time also. 


All the participants, who visited India, were extremely pleased by the success of their business over there. They said, their products were greatly admired, so much so, women asked them to sell out the clothes they were wearing & they almost sold everything. They also acquired, lots of contacts across the border. They narrated, their unity was exemplary during the trip, although, they were all selling the same stuff, stitched, unstitched clothes, but people admired, the spirit, they were bound together in. & how they comforted & helped out one another. At the end, all of them expressed, they feel elated to be a part of the prestigious organization of Spwcci.











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